Indeed, the technology developed by Joko is based on the Open Data initiative enabled by the PSD2 regulation (Payment Services Directive n°2). If we were already convinced that everyone, everywhere and at all ages, likes to be rewarded, the current context and the uncertainty that can weigh on the purchasing power of the French has only strengthened our value proposition. For retailers, launching offers on Joko means acquiring new customers, building loyalty, and watching their turnover increase daily. Nicolas Salat-Baroux, co-founder and CRO of Joko, explains: “All retailers and pure players aim at acquiring new customers and retaining them at a lower cost. Strengthened by the success of its solution in France, the startup is equipping itself with the resources that match its ambitions thanks to this new fundraising including Partech and Axeleo, in a deal advised by Alpha Capital Partners UK (Marc Oiknine).
- Fintech & Banking