202019 Aug

White paper templates: Our favorites + how to create your own


A long-form type of content, white papers can be high-performing assets for all sorts of brand goals, whether customer education, thought leadership or lead generation. While you might be able to churn out blog posts like clockwork, white papers often entail a lot of original research, professional writing and design formatting. The added length allows your content marketing team to dive deeper into the benefits of your products and services or a particular industry trend that you want to lean on. And once you find a couple preferred templates, the process will be even more streamlined, allowing you to consistently produce high-quality white paper content. White papers are valuable content types for all customer demographics and effective lead gen tools — but only if they are high quality and targeted.

Source: Brafton