To grasp the concept of what is marketing, you have to understand that the key idea behind it is to maximize profit from a product or service. For example, studies show that effective email marketing has an average return rate of $40 for every $1 spent. A quick Google search revealed that a plain black, cotton T-shirt at Burberry would cost you $436 more than GAP. This is the reason why companies such as Amer Sports provide their skiing equipment to these resorts so that they can sell them to customers as they need them. The common perception today is that marketing is only about selling the goods in the bag no matter what it takes.
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