202022 Jun
How to Collect Customer Feedback and Improve Your Service
General News

Customer satisfaction score targets shouldn’t be the end goal, not in organizations that are committed to continuous improvement. While customer sentiment or satisfaction scores can help to take the temperature at that moment, consider what sort of information you need to be effective. If a customer has bothered to fill out a survey or send in an email, then they’ve invested time in providing you with that feedback. You can often get good, qualitative stories through talking to your users which can help to bring some context to any quantitative feedback you have. Look for other ways you can gather feedback quickly, and ensure that those who bother to submit emails or contact forms always get a response.

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