Assisted by live chat and video integrated into Prodigy’s Digital Retail platform in conjunction with chat-based sales tools, Prodigy’s Virtual Showroom enables online shoppers to find exactly what they’re looking for while having their questions answered directly by a dealership representative. Finally, there is a way to give online car shoppers the same hands-on experience they get on the showroom floor, but with the convenience and ease of an Amazon-like checkout process, all from the comfort and safety of their homes. Prodigy’s Virtual Showroom enables dealership staff to engage customers personally and seamlessly walk them through the buying process. Customers get the satisfying and convenient buying experience they’ve come to expect from their local dealership without any concerns about leaving the comfort of their home. Founded in 2015 by Marty Hu and Michia Rohrssen, Prodigy is headquartered in San Francisco and backed by top Silicon Valley VC firms including Tribe Capital, 8VC, and Battery Ventures.