The world has come to a virtual standstill in response to the novel coronavirus: Governments have issued quarantines, businesses have closed up shop and people have stopped going outside for anything beyond the bare essentials. Many traditional marketing channels have dried up as government agencies, businesses, organizations and consumers do their part to help prevent the spread of COVID-19. Digital marketing enables brands to stay connected with existing customers and prospects, and keep their sales pipeline stocked with leads. People are looking for ways to connect with the outside world, and savvy brands can help deliver the kind of meaningful engagement digital users crave. Let people know you’re working to make whatever small contributions you can to help slow the spread of COVID-19, even if that means business suffers in the short term.
Why businesses should use digital marketing during difficult times