202030 Jan
How to conduct a comprehensive marketing audit (infographic)
General News

By evaluating the objectives, tactics, processes, activities and propositions that comprise your marketing strategy, you gain newfound insight into the core systems of your business and your brand. Consider this breakdown as a strong starting point: There are myriad metrics to dive into within each of these categories, and being as comprehensive as possible will provide additional opportunities for understanding your business and competitors. Here’s a quick list to get you started: Armed with these tools (most of the above accomplish a wide spectrum of marketing activities, so there’s no need to purchase more subscriptions than you need), it’s now a matter of putting them to good use, following the audit prompts to generate metrics and reports. Tools like SEMrush and Moz can spotlight how you stack up against your primary, secondary and tertiary competitors by comparing link profiles, Domain and Page Authority scores, keyword positioning, top-performing content, social engagement and similar indicators. Whether it’s social reach, organic presence or site UX, there are documented ways to compare and contrast one company’s marketing strategies to another, something that would not have been possible a decade ago before the proliferation of enterprise tools.

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