201911 Dec

Linx and B2W Announce Partnership Consolidating Omnichannel Experience in Brazil


SÃO PAULO--(BUSINESS WIRE)--B2W, which owns brands such as Americanas.com, Submarino and Shoptime, has just signed a partnership with Linx, the leader and specialist in technology for retail, as a solution provider that will strengthen its O2O (online to offline) strategy. “Linx is bringing to Brazil the first real cases of omnichannel operations and our partnership with B2W is an important step in our evolution," said Jean Klaumann, vice president of Linx Digital. The launch of Linx OMNI OMS (Order Management System) solution has become the benchmark in the country and has allowed several leading brands like Nike, Boticário, Drogaria Pacheco SP, Centauro, Hering, Alpargatas, Vivara, Lojas Marisa, TokStok, RiHappy, Inbrands, Restoque, among others, to promote the transformation from offline to online in their relationship with their consumers. "On average, our customers who adopted the Linx Omni OMS solution grew their online sales by 37% in the first year," says Klaumann. B2W has the largest and most esteemed internet brands (Americanas.com, Submarino, Shoptime and SouBarato) and a rapidly growing Marketplace operation.

Source: Businesswire