201904 Sep

Bite-Sized Marketing Insights for Busy Distributors - Part 1


The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. These learnings were originally presented in Industrial Distributors Summit 2019. A study done by Smart Insights last year found that only six percent of companies thought their online and offline marketing strategies were effectively integrated. Distributors should continue to aim to grow their online presence Sell items online that are driven solely by customer’s needs Go through your transactions and find out a way to capitalize on sales that customers want to conduct online Have a good website, a good ERP, a good PIM a middleware to connect multiple systems , a flexible pricing system, a competent IT staff or a vendor Two powerful lessons for achieving top rankings in Google and staying there Note: Plan your SEO before the website launch Email Marketing, Landing Pages, and Google Analytics are integral parts of online marketing.

Source: Dckap