10 European startups that are disrupting the media | EU-Startups
Summary
Their digital billboards use facial recognition cameras to identify characteristics from passers-by, and subsequently, that information can be used by users of the platform to tailor ads accordingly. Founded in Linz in 2017, the startup uses machine learning algorithms to analyze content and readers’ behaviour and then offer users the news that will be of their interest via their platform. Once a user finishes reading an article, they are able to move on to the constant flow of content on the same topic from other publishers – thus the nickname Spotify for news. This UK startup applies machine learning in order to categorize, translate, and extract intelligence from nearly three million global online, print, television, radio, and regulatory sources from 200 markets. The company’s platform allows customers to create their branded applications for all virtual reality headsets and environments, including Daydream, Samsung Gear VR, Oculus, VIVE, iOS, Android and web, without any coding and in just a few minutes.
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