Rewards platform earns £16.5 million growth boost
Summary
Ello Group has secured a £16.5 million revolving credit facility from HSBC to fund expansion. The company operates rewards and loyalty programmes across dining, coffee, pizza delivery, cinema, and days out. Its portfolio includes Tastecard, Gourmet Society, Coffee Club, and Vue Pass. The financing supports growth plans under Dragonpass ownership and is intended to strengthen customer engagement capabilities.
Funding
Amount
$21.7M
Total raised
Date
June 24, 2026
Announcement date
Investors
HSBC Retail Services, DragonPass, HSBC
Lead investors
Company
https://www.ellogroup.co.uk
Funded company
AskAI Classifications
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Functions
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