“We are the ‘top of the funnel.’ If I were on Sport TV’s side, I would have bought sponsorship on LiveMode”

▤ Summary

LiveModeTV is using free sports streaming in Portugal to test a long-term expansion model built on creators, live events, and brand sponsorships. The operation says it is not a traditional broadcaster and relies on digital distribution through YouTube and integrated brand partnerships rather than subscription fees. Management says Portugal is only the first step and that the company is already negotiating additional rights and looking at other European markets. The article also highlights how LiveMode positions itself as a funnel that brings new audiences into sport and can complement paid sports platforms rather than replace them.

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