Marketing in the era of AI: the new strategic lever for businesses - Agenda Digitale

▤ Summary

This article explains how AI has become a core interface in daily business and consumer interactions. It argues that AI is turning marketing into a strategic lever by speeding up insight discovery, transforming content production, and enabling highly personalized creativity. The piece also highlights that companies now need new skills to manage hybrid workflows between people, data, and technology. Overall, it frames AI as a driver of marketing transformation rather than as a standalone product announcement.

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