New Emplifi Research: 86% of Consumers More Likely to Purchase From Brands That Respond Quickly on Social Media

▤ Summary

Emplifi released new research showing that fast social media responses strongly influence buying decisions. The report, based on a survey of more than 1,600 consumers in the U.S. and UK, highlights how holiday shopping starts earlier and how discounts, shipping, and customer experience shape conversion. It also shows that social media now plays a direct role in both commerce and customer care, with many consumers buying and seeking support in the same channel. The findings point to a clear need for brands to improve omnichannel engagement and customer response speed during peak season.

▦ Linked Companies

Alchemer

$10M to $25M

Emplifi Inc.

$100M to $250M