New Absorb Software and Lighthouse Research & Advisory Study Reveals How the Highest-Performing Customer Education Programs Turn Learning into Measurable Growth

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Summary

Absorb Software released a benchmarking study on customer education programs based on survey data from more than 500 organizations. The report shows that top programs stand out through refreshed content, tiered certifications, proactive engagement, and stronger measurement. It also highlights AI adoption, executive sponsorship, and dedicated budgets as important gaps and opportunities. Absorb ties the findings to its Aura AI intelligence layer, which aims to connect learning activity to customer outcome systems. The company will also host a webinar to walk through the study and its implications.

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EduTech Learning Management Systems (LMS) General Education Software

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Absorb
$50M to $100M