OMNICOM AND DISNEY ADVERTISING TEAM UP TO ENABLE SMARTER SEQUENTIAL ADVERTISING IN STREAMING

▤ Summary

Omnicom Media and Disney Advertising are launching a new connected TV advertising capability that uses Innovid technology to reduce ad repetition and improve personalization. The solution supports sequential storytelling across video-on-demand and live sports and entertainment experiences. It combines audience exposure data, creative sequencing, and measurement tools to help advertisers deliver more relevant messages and stronger outcomes. The capability is already live in the US, with Europe planned for late 2026 and LATAM to follow.

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