New Prime Day: Amazon runs World Cup betting pool and gives discounts to those who guess correctly
Summary
Amazon is promoting a record-sized Prime Day in Brazil with discounts across many categories and a World Cup-themed engagement campaign. The new app feature lets users make match predictions and earn virtual coins that convert into discount coupons. Prime members get extra benefits, and the company is using football interest to drive traffic and sales during its main annual shopping event. The article also notes that Magalu recently formed a partnership to sell more than 12,000 products on Amazon.
AskAI Classifications
Sectors
Transportation and Mobility
Retail and Commerce
Maritime and Port Software
Functions
No functions detected
Linked Companies
Amazon
$1B+