WhatsApp plans to charge companies for replies
Summary
WhatsApp plans to start charging companies for replies sent to consumers in business conversations inside the app. The new fee will match the utility-message rate and is expected to begin in October after an official announcement on July 1. The change applies only to WhatsApp Business API conversations, not the small and mid-sized businesses using the WhatsApp Business app. Companies that rely on WhatsApp for support, bots, and customer journeys will need to rethink conversation design, automate more efficiently, and potentially shorten interactions. The pricing shift may also push some brands to test other channels such as RCS for customer service.
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