Icepick Web Design & SEO Adds AI Search Optimization to Local SEO Packages for Service Contractors

▤ Summary

Icepick Web Design & SEO has added AI search optimization, also called generative engine optimization, to its local SEO packages for service contractors. The agency wants contractors to appear in AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews, not just in traditional search results. It has folded the new capability into its existing monthly SEO workflows rather than selling it as a separate service. The offering is aimed at home service businesses that rely on local search leads and want to reduce missed calls and lost revenue.

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