CyberDay 2026: World Cup products and cold-weather items drive shopping

▤ Summary

Mercado Libre expects CyberDay 2026 to benefit from two major consumer drivers: World Cup-related shopping and colder winter weather. The company says searches and sales of televisions have already risen sharply, while demand is also growing for collectibles, audio systems, sports apparel, and winter products. It launched the "Modo Mundial" campaign with discounts and brand alliances to capture football fans ahead of the tournament. The company also promoted early cart-building with a giveaway tied to shopping activity during the event.

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