202223 Nov

Estonia's Modash sweeps up $2 million to connect influencer marketing to API plugins


The Canadian CEO, Avery Schrader, arrived in Estonia on a special startup visa, before joining fellow co-founder Hendry Sadrak (CTO) at Modash at the end of 2019.Some of Estonias best talent has headed west, notably the Estonian founders of the currency exchange, payments and cross-border bank Wise, which started in London and also listed there .But Modash sources say theres no plans to take their business away from Tallinn; it seems Schrader is happy where he is.And its easy to see why with Estonia being advantaged by Europe-leading digital infrastructures, going right back to the software development of IP telephone call pioneer Skype in 2003. )With its APIs, Modash is pitching itself as the "creator partnerships platform" for brands who want to strike up to an immediate scale with influencer-led creator marketing strategies.The likes of Wolt, Bolt and Perch have been identified as clients, brought in by Modashs API-driven directory of influencers from across the world, with aggregated performance and audience data. "If theyre on this planet, youll find them in Modash," the company claims, and it seems theres been little trouble convincing VCs that is the case. )Rait Ojasaar, partner at Change Ventures, said: "We think of Modash as the linchpin between brands, creators, and soon broader society. "With its free trial, potential clients simply enter an Insta tag to see a key influencers performance metrics, and will also receive data on any fake Instagram followers.Once on-boarded to the paid-for API, customers can track down influencers based on the interests listed on their Instagram profile, and find profiles in specific target markets or languages.

Source: Tech


Nov 23 2022