8 Tips to Ignite Small-Business Growth

For top-funnel leads, you’ll want to invest in blogs to create brand awareness and introduce people to problems they may have and the solutions you can offer. Ideally, you’ll want to hire a small team of specialists in sales, marketing, web design, and potentially hardware, depending on your company’s needs. Here are a few cheap and easy ways to achieve that: • Personalize your interactions by using the customers’ names, sending them a “Happy Birthday” email, with customizable invoice templates, or by thanking them for their business with a handwritten note. Tip #8 Consider Technical Aspects of Your Online Presence Finally, when you’re in your customers’ good graces, it’s time to ensure you don’t upset them with something stupid like your site taking ages to load. To make sure that doesn’t happen, consider these technical aspects of your online presence: • SEO and usability: Is your site optimized so that the people who look for it can find it?