Apple and Elon Musks Twitter are on a collision course

Musk wants to vastly increase the revenue the company makes through subscriptions while opening up the site to more "free speech," which in some cases seems to mean restoring previously banned accounts like the one owned by former president Donald Trump. Musks plan to offer paid blue verification badges have also led to chaos and accounts impersonating major corporations and figures, which have caused some advertisers to shy away from the social network, in particular, Eli Lilly after a fake verified tweet erroneously said insulin would be provided for free. One option for Musk is to take an approach similar to what Spotify has done: Offer a lower $9.99 price on the web, where it doesnt pay Apple a cut, and then users simply log in to their existing account inside the app. The company told CNBC in August that the social network lacked "effective systems for moderating user-generated content" and therefore violated Googles Play Store terms of service. Apple and Google have been careful while banning apps like Parler, pointing to specific guideline violations like screenshots of the offending posts, instead of citing broad political reasons or pressure from lawmakers.