How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]

At Tao Digital Marketing, weve recently generated some great results for one of our clients operating in the business financial space, The Insolvency Experts, mainly by focusing on just one “cluster topic” that was a huge money maker for them. Users that are further down the marketing funnel don’t want to scroll down a huge guide to find the answer to their specific question, and we were certain that this would positively affect bounce rate. We found that the key competitors had the following: Insolvency Experts only had six indexed articles on liquidation at the time, so it was clear we needed to be on their level - this was an obvious content gap. As part of our uploads, our technical SEO adds FAQ schema, which has helped Insolvency Experts showing up for several featured snippets (more details in results section). This was done through answering queries through platforms such as HARO and Response Source, as well as working with the client to create relevant, time-specific thought leadership pieces.