Fueling the next phase of customer acquisition Cello raises €2.3 million to build its user-led growth platform

Making word-of-mouth an informed business strategy, Munich-based Cello has just raised €2.3 million to build its user-led growth platform. For SaaS companies, in particular, customer acquisition has been long-regarded as one of the main factors limiting top-line growth – and it’s getting trickier with existing strategies going stale and getting costly. Stefan Bader, co-founder and CEO at Cello: “Scaling product distribution is top of mind for every new software venture, with founders looking to gain an edge over the competition. We help SaaS companies turn word-of-mouth into a customer acquisition superpower.“ The pre-seed funding was led by byFounders, with participation from Tiny VC, Possible Ventures and Notion Capital; together with operator angels from Youtube, Personio, McMakler, and others. It’s a product that couldn’t be better timed with the current market trends.” Cello gives SaaS businesses the ability to rapidly grow word-of-mouth into a valuable acquisition channel.