Reddit upgrades its live audio product Reddit Talk with a soundboard, new discovery features – TechCrunch

▤ Summary

The series of updates aim to further boost engagement and compete with rival Clubhouse, which currently has over 10 million users and was valued last year at $4 billion. Reddit says the soundboard feature will arrive next month to help make the experience richer and add extra emphasis to conversations, the company told TechCrunch. The feature will be available on desktop and have a music track, plus eight sounds to start: air horn, tada, drumroll, sad trombone, applause, boing, cha-ching and ba-dum-tss. Reddit said it’s experimenting with giving select users access to host talks directly from their profiles, as well. Digital awards include invitations to a private server with other Reddit Talk hosts and team admins.

▦ Linked Companies

Google LLC

$100M to $250M