202223 Jun

How to Sell on Social Media: A Step-By-Step Guide for Sales Reps


Instead of cold calling or emailing, you can use social media to find prospective customers, build strong relationships with them, and offer solutions to the challenges they face. Sales representatives, BDRs, and more can use this strategy to reach their target audience and make strong connections with people on social media who are a good fit for the offerings they’re selling. In a survey by CSO Insights and Seismic, 31% of B2B sales professionals said that social selling helped them build deeper relationships with their clients. When social selling on LinkedIn, you’ll enter your main search keyword and filter the results by location, industry, company size, and more. Share content, engage in the comments section, and send personalized connection requests to people you think might be a good fit for a sales conversation once a relationship is built.

Source: Gaggleamp