The most common checkout errors and how to prevent them (Sponsored)

However, some of the biggest ecommerce companies in Europe often overlooked one crucial step to making a sale: the checkout flow. Recently, Stripe partnered with Edgar, Dunn & Company to analyse the top 800 ecommerce businesses across France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK, and found that 94% of checkouts had at least five basic errors. But, when combined, they add up to a needlessly difficult checkout experience for customers and lost sales. Businesses can improve the checkout process by using descriptive error messaging, optimising for mobile, and localising the payments page. If you would like to build your own custom checkout form, you can use Stripe Elements, a set of rich, prebuilt UI components.