202212 May

How CXO Searches Can Be Tricky & Impact Lead Generation


Example – If you perform a CXO search for C-Level executives in companies more than 500 employees, LinkedIn can return an Accountant as a valid result. For example, say if an accountant happens to work for a company that has more than 500 employees, but also shows they are the owner of a bakery, BOD of a nonprofit, or such equivalents, then you get the false results. Hundreds of people in large companies can have a side consulting or small bakery or so where they are the CXO. Most of the casual users don’t encounter this flaw because, like in Google, they work with the first page of the search results. As a general rule, LinkedIn ranks people with one present company higher and appears on the first page.

Source: Egrabber