Taplytics Raises $2.4 Million in Seed Funding

Its deeply integrated set of A/B testing and push notification tools enable entire app teams to work together and deliver great experiences to their customers.With these integrated features, companies can dial in the content and timing of their push notifications and access results-driven metrics to guide their mobile app marketing programs.“Mobile optimization is about a lot more than A/B testing.Since completing the Y Combinator program, the company has signed on several high-profile customers, including Kobo, Shyp, Frank & Oak, Wave and Homejoy.“Our founding team is made up of former app builders who grew frustrated with the painfully slow mobile A/B testing and app store approvals process, and we decided our energy would be better spent making the process dead simple so people actually took advantage of its full benefits,” said Taplytics CEO Aaron Glazer.“As we’ve built out our platform with more advanced capabilities, we’ve done so with a constant eye toward usability and practicality, so product managers and marketers can be just as comfortable using it as developers.”Taplytics’ high-profile seed investors include:· Ace & Company· Paul Buchheit, Gmail creator· Matt Cutts, head of Googles Webspam team· Daniel Debow, Rypple founder and Salesforce SVP· Kevin Hale, Wufoo founder· Aaron Harris, Y Combinator partner· Justin Kan, Twitch, SocialCam, Justin.tv and Exec founder· Jonathan Lister, LinkedIn’s vice president of sales marketing solutions for North America· Roger Martin, writer, advisor and former dean at Rotman School of Management· Alexis Ohanian, Reddit co-founder· Jean Pigozzi, businessman, photographer and art collector· Mark Pincus, Zynga CEO· Som Seif, Claymore Investments founder and Purpose Investments CEO· Garry Tan, Posterous founder· Farhan Thawar, Pivotal Labs’ vice president of engineeringTaplytics offers Growth, Pro, Scale and Enterprise plans, including free trials.About TaplyticsTaplytics is the leader in mobile optimization, empowering those creating the worlds best apps to optimize their apps and push notifications quickly and easily.Its deeply integrated set of A/B testing and push notification tools enable entire app teams to work together and deliver great experiences to their customers.