BenchPrep raises $20M Series C to double headcount, boost product development

“When we saw that the fundamentals were in place, we decided to raise capital and go for the land grab to expand our market position further.” Educational companies and professional training organizations partner with BenchPrep to create more engaging and personalized learning experiences for their users. “If we want to grow faster we need to tell the story of BenchPrep and reach a much wider audience in a much quicker way, and that’s where the investment in sales and marketing comes in,” said Rangnekar. Personalization is a key aspect of BenchPrep’s platform, and Rangnekar said product development will focus on allowing users to further customize their learning experience. We’re thinking about personalization as almost allowing the learner to define their goals and then creating an experience that works backward from that.” When BenchPrep launched in 2009, it had a direct-to-consumer business model. The company pivoted in 2013 to a B2B model and didn’t take on any new investor capital until this round, which brings its funding total to $28.2 million.