Check out the 10-slide pitch deck 2 Amazon alumni created to reel in a $27.5 million Series A round for Shipium, an e-commerce logistics startup

The Seattle e-commerce logistics startup, founded by two alumni of Amazons massive supply-chain machine, prepped a slick pitch deck for the $27.5 million Series A round led by Insight Partners, announced on Thursday. It decides where the inventory should come from; which carrier, like UPS or FedEx, should be employed; and how fast it should ship to meet customer expectations and maximize profits. The software is complex, but the pitch is simple — Murray and his cofounder, Mac Brown, did similar work at Amazon, which has turned this capability into the agenda-setting Prime shipping program. Though software is standard fare for VCs, investors have been branching out by funding logistics startups that are actually handling packages and competing with legacy players. Shipiums software can help retailers adjust to a new era in which choosing a carrier isnt simply a decision between UPS, FedEx, or the US Postal Service.