Salsify secures $200M as the boom in e-commerce catapults its valuation to $2B –

Today, Salsify, one of the startups building e-commerce solutions to that end, is announcing a big round of $200 million, a sum that speaks both to the demand in the market, and its success to date. (Its favored term to describe this is the “digital shelf,” a reference point I think to the many companies it works with and their huge legacy businesses selling CPG goods on physical shelves.) “As consumer behavior shifts increasingly toward digital and omnichannel, there has been an evolution in the way that brands think about their technology strategy and how they evolve their tech stack,” said Arun Agarwal, managing director at TPG, in a statement. “Through its integrated platform, Salsify is optimizing the shopping experience for brands, retailers and distributors, powering consumer interactions and enabling consistency, simplicity and agility. TPG has a long track record of backing leading SaaS companies, and we look forward to partnering with Jason and his team to drive Salsify’s growth and market leadership further.”