Plum raises $35 million in fresh round led by A91 Partners

Beauty brand Plum has raised ₹270 crore (about $35 million) in a Series C funding round led by A91 Partners. The round also saw participation from existing investors Unilever Ventures and Faering Capital. Subsequent to this fund raise round, Abhay Pandey from A91 Partners will be joining the board of Plum. The brand said that it will utilise the fresh capital to further strengthen its omni-channel presence, build new categories, enhance R&D capabilities, and add high-quality talent with a focus on investments in marketing and technology. In doing so, we want to bring alive our brand ethos of ‘being good’ in as many different and delightful ways as possible.” He added that the company aims to double the current ARR (Annual Recurring Revenue) of over ₹225 crore in the next 12 months.