ShopThing raises $ to scale live video shopping marketplace –

ShopThing, a live shopping marketplace focused on luxury brands, has raised $10 million in Series A funding led by Origin Ventures, with participation from Pritzker Group and Interplay. The company’s app allows its network of shoppers and influencers to walk into stores and select products, livestream them to audiences and then purchase an item on a customer’s behalf. Adhami-Boynton told TechCrunch in an interview that she got the idea for ShopThing after coming across a New York-based personal shopper on Instagram who would go into stores while livestreaming and find items for her followers to purchase. It’s a highly curated shopping experience.” ShopThing currently has more than 100 shoppers and influencers on its platform across North America who go into stores and begin live streams to showcase items that are available for purchase. Adhami-Boynton explained that ShopThing is designed to allow Shoppers to enter any store and create a live shopping experience, but that it has partnerships with Stuart Weitzman, Nordstrom, Ted Baker and more.