Production platform Tagboard raises $8 million

Why it matters: Tagboard, a cloud production platform for live programming, lets broadcasters and sports leagues incorporate social media graphics onto on-air coverage and in-stadium videos. • None As traditional television viewership declines, media companies are trying to make broadcasts more engaging by creating interactive experiences. • None For example, NBC Sports used Tagboards software during the Beijing 2022 Winter Olympic Games to create polls and other interactive components for its broadcasts on cable and digital. • None In addition to social media posts, Tagboards software generates trackable QR codes to connect viewers to a second screen experience such as sports betting or a third-party store. The bottom line: "Our thesis is that future producers are all people who are using Instagram, TikTok, Snapchat, and if we can create a software that is that easy to use, we would be able to give efficiency, flexibility," Peterson said.