Convictional Announces $40 Million Series B Funding Led By YC Continuity

"Convictional is modernizing B2B trade by making it drastically easier for retailers and brands to integrate," said Ali Rowghani, managing director, YC Continuity. Enterprise retailers like Indigo, MADE.com, Staples and Harry Rosen can expand their product assortment, reduce inventory risk, and test new brands easily with Convictionals supplier enablement software. The speed and ease with which designer makers, artisans and smaller brands can be onboarded helps to expand MADEs homewares range through a dropship model," said Geert Engels, Chief Technology Officer, MADE.COM YC Continuity is Silicon Valley startup incubator Y Combinators growth fund. Convictional will use this funding to: • Expand their sales and marketing efforts towards new customer acquisition, and • Pursue its vision to enable every company, of every size, to automate B2B trade. Powerful API-based infrastructure allows buyers and sellers of products to automate trade no matter their integration preference, including API, EDI, and native platform apps.