Cerebra lands $15M to help companies analyze marketing data

A separate survey from ManageEngine — the IT division of Zoho — found that analytics for marketing, driven by automation and AI, experienced a 44% adoption surge in over the past two years. Retail and consumer products executives, responding to a recent IBM survey, said that they believe that intelligent automation capabilities could help increase annual revenue growth by up to 10%. In fact, that’s the sales pitch of Cerebra, a platform designed to provide “data-driven direction” to marketing teams by analyzing “external signals” and applying this to companies’ internal data. Turan, a founder at San Francisco, California-based venture fund Atomic, launched Cerebra in 2018 after a brief stint as a software engineer at data analytics company Palantir. He claims that Cerebra’s technology can analyze external and internal data sources, marry them together with algorithms, and provide insights to drive marketing outcomes based on business goals.