Zoi, a preventive care startup co-founded by a former Macron advisor, raises $23 million seed round –

The startup has been co-founded by Ismaël Emelien, former special advisor to Emmanuel Macron during the early days of its presidency, and Paul Dupuy, who previously worked on Workwell. But instead of sending you a 30-page document with a bunch of information, Zoi thinks it’s more efficient to rely on nudge, a popular concept in behavioral sciences. Two persons in particular put more money on the table than the rest — Jean-Claud Marian, the founder of Orpea, a leading healthcare real estate company, as well as Stéphane Bancel, the CEO of Moderna. Other men in the round include Xavier Niel, Rodolphe Saadé, Jean-Marie Messier, Jean Moueix, Hassanein Hiridjee, Emmanuel Goldstein and Patrick Levy-Waitz. And this sort of methodical, data-driven approach to preventive care combined with the right level of skepticism with technological solutions could definitely have a positive impact on many people’s lives.