Appcues Raises $32.1M to Make Improving Digital Products as Easy as Updating a Website

Thousands of customers like FullStory, Zapier, Kaplan, Hopin, and Pluralsight have trusted Appcues to deliver nearly two billion personalized experiences to over 200 million users. "Over the past five years, weve witnessed a shift where a software companys product experience has become the #1 lever to their business success," said Marc Lederman, co-founder and General Partner at NewSpring. Appcues will invest the new capital into growing its remote team, developing new products and device support, and producing free educational resources to help every SaaS professional succeed in the product-led era. Theyll be joined by customers and industry experts for a full day of product-led growth best practices, inspiring stories, and keynotes from some of the biggest names in SaaS. Thousands of SaaS companies around the world have increased activation and adoption, improved retention and advocacy, and optimized trial conversions and upsells with Appcues Product Experience Platform.