We believe Gooten has placed itself strategically to benefit from the current supply chain challenges within retail channels and continued explosive growth throughout the ecommerce landscape." In Alcalas new role as President, she will oversee the entirety of Gootens merchant and retail-facing business unit, including marketing and sales. The brands we work with are eager for innovative, disruptive technology solutions and I am excited to spearhead the on-demand industry transformation, particularly as supply chain issues continue to plague retail and manufacturing channels," said Maddy Alcala, President of Gooten. "I am honored to step into this new role as we continue to make our clients successful in this new age of eCommerce by eliminating inventory waste and reducing over-production." Gooten works with eCommerce businesses, retailers, and global merchandising companies to reduce or eliminate their inventory positions while giving them the ability to rely on on-demand, high-quality, scaled production wherever they need it.