Location intelligence platform Carto raises $61M to bring businesses big data insights

Whether you’re seeking the best location for your next brick-and-mortar store, optimizing warehouse transport routes to cut fuel and maintenance costs, or looking to improve your geomarketing campaigns to incorporate real-world consumer behavior, location and spatial data can play a big role in helping you make better-informed decisions. This is something that Carto has been setting out to help with since its inception nearly a decade ago, serving organizations with location intelligence spanning data ingestion, enrichment, analysis, and visualization to better understand not only where things happen, but why. To help it double down on its cloud data integrations and expand its product further across verticals such as retail, telecoms, and logistics, Carto today announced it has raised $61 million in a series C round of funding. “So we have rebuilt Carto to run on top of these data warehouses instead of using our own spatial database as we did before.” This transition has heralded major benefits for companies, as it means they can tap into all the scalability proffered by powerful cloud computing platforms. While Carto does still maintain that project, the company doesn’t actively develop any new features for it, instead focusing the bulk of its resources on its core SaaS product.