IndieBI co-founder and CEO Tom Kaczmarczyk, who is joined at the company by fellow co-founder Callum Underwood (who also established boutique games business agency Robot Teddy), explained the toolkit was created in 2018 as a home-brew tool to help Superhot Team manage their sales. It has been used by companies including Innersloth, Vertigo Games, Raw Fury, and Kowloon Nights as part of an invite-only beta, and the plan is to slowly but surely bring other developers and studios into the fold. Speaking to Game Developer about showcasing IndieBI publicly for the first time and the companys plans for the future, Kaczmarczyk explained the initial batch of funding will be used to build out the platform and transition out of beta without worrying about monetization or aggressive pricing. In terms of timing, Kaczmarczyk hopes the team will be able to "significantly ramp up" the number of invites it can send out to developers on the IndieBI waiting list early next year, before fully opening up a "few months later." And with a bit more clicking around you can use IndieBI to drill into the performance of all the sales youve done in the past, puzzle out what discounting level works best for each of your games and on each of your platforms, look for underperforming countries to tweak regional pricing, or play around with your store art and trailers to improve your conversion rates."