Practice Ignition Raises $50M in Series C Funding

Practice Ignition, a Sidney, Australia-based client engagement and commerce platform for professional services businesses, raised $50m in Series C funding. Founded in 2013 by accounting entrepreneur Guy Pearson and product designer Dane Thomas, Practice Ignition is a client engagement and commerce platform for professional services businesses to engage clients and get paid. Thousands of businesses, including accountants and bookkeepers, all around the globe use the system to help them grow, be more efficient, and create win-win client relationships. Practice Ignition supports over 300,000 monthly client engagements worth over $1 billion USD globally with offices located in Australia, the US, UK, Canada and New Zealand. Practice Ignition recently launched a partnership with Gusto to accelerate adoption and knowledge of People Advisory services.