Hightouch, which syncs data from warehouse to cloud apps, raises $40M

Data integration platform Hightouch has raised $40 million in a series B round of funding led by Iconiq Growth, a venture capital firm with a notable roster of enterprise companies in its portfolio, including Zoom, Datadog, Snowflake, and GitLab. That allows a sales team that uses countless SaaS applications spanning product analytics, marketing, customer support, and CRM tools to pool their data to uncover purchasing trends, for example. Hightouch does the opposite of this — it helps companies get their data out of the warehouse and into an application in a process it refers to as “reverse ETL.” Other notable players in the space include Census, which recently closed a $16 million investment. Its latest cash injection apparently came about after its investors conducted a round of interviews with Hightouch customers and found a net promoter score (NPS) of 9.5/10. For its series B round, the San Francisco-based company — which now has a post-money valuation of $450 million — attracted a slew of institutional and angel investors, including Amplify, Bain, Y Combinator (YC), Afore, and Apache Airflow creator Maxime Beauchemin.