Practice Ignition lands $50M to scale globally –

Its platform integrates digital proposals, payments and automated workflows via leading business apps such as Gusto, Xero, QuickBooks and Zapier to streamline service-based commerce. Practice Ignition was founded in 2013 by accounting entrepreneur Guy Pearson and product designer Dane Thomas, who grew frustrated by antiquated manual processes and late payments from clients. “We are creating a new category with our client engagement and commerce platform, and we’re only scratching the surface when it comes to market penetration in the global professional services industry,” according to Pearson. With the transition of accounting from tax compliance to advisory, this means that the need to deliver engaging, quality customer interactions via technology is critical for closing deals, boosting profitability and winning and retaining clients,” Pearson said. We have been impressed by the strength of the product, the engaged and loyal customer base and the enormous potential for growth and scale globally,” said Sureel Sheth, principal at JMI Equity.