Kumu raises Series C led by , aims to create the world’s largest participatory social network with over US$100m total funding to date

“Kumu is rapidly emerging as a leading digital content community and social platform in the Philippines, as well as for the global Filipino diaspora,” said Sandeep Naik, Managing Director and Head of India & Southeast Asia at General Atlantic. “We believe an immense digital opportunity exists in the Philippines, a market that is hungry for content and ripe for disruption, with Kumu’s innovative live-streaming offering paving the way for the company’s continued growth as a broader online media platform. The company has co-produced the last two seasons of the hit TV show Pinoy Big Brother, and through Kumu, users are able to win a spot as a housemate, vote to evict or save their favorite contestants, and influence what happens inside the house in real time. As a safe space on the internet and a focus on Filipino culture, Kumu has emerged as a leading platform for both organic and professional content creators, users seeking genuine connection, and partners looking to create novel experiences to access and engage audiences. General Atlantic currently has over $78 billion in assets under management inclusive of all products as of June 30, 2021, and more than 175 investment professionals based in New York, Amsterdam, Beijing, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai, Singapore and Stamford.