Groove Raises $45M Series B Funding Round Led by Viking Global Investors

SAN FRANCISCO--(BUSINESS WIRE)--Groove, the leading sales engagement platform for enterprises using Salesforce, today announced that it has raised a $45 million Series B round of funding, led by Viking Global Investors. “We’re capturing a significant amount of enterprise market share from our competition, because our platform was built for the needs of large, complex organizations that rely on Salesforce as their system of record. This flexibility ensures extremely high user adoption rates, even with technology averse sellers in non-tech industries.” Over the last year, Groove has expanded its revenue intelligence capabilities with auto-contact capture, real-time opportunity and pipeline management and enhanced ROI reporting. Through this expanded capability set, Groove enables revenue leaders to make real-time, data-driven business decisions based on sales engagement outcomes across a wide variety of roles, teams, and divisions. Because Groove is Salesforce native, it has the most advanced activity capture in the industry, ensuring that revenue teams can rely on accurate reporting and forecasting, lowered compliance risk, and streamlined administration.