Alida Announces $20 Million Equity Investment from Round13 Growth Fund

The funding round will accelerate Alida’s global growth trajectory and build on the company’s product roadmap to deliver transformative SaaS solutions in the Customer Experience Management (CXM) industry. Round13 is backing an exceptional management team and joining an existing group of high-quality investors to support Alida as the company executes on the truly massive CXM market opportunity." This investment further cements our ongoing global expansion plans and our continued innovation strategy to deliver holistic software that transforms experiences for our customers. In September 2020, Alida rebranded from Vision Critical as it broadened its focus beyond its market-leading insight community software with the mission to become a global leader in the CXM market. "Sanjiv’s invaluable market perspective and global expertise in SaaS investing and growing major technology firms will add immense value.