Swedish SaaS scale-up Funnel raises €57.1 million additional funding - ahead of IPO on Nasdaq Stockholm

SaaS scale-up Funnel, a leading European Data Platform for Marketing, has closed a Pre-IPO investment of €57.1 million of primary capital to fund the continued rapid expansion of the business. This was the last private funding round before Funnel’s planned initial public offering (IPO) on Nasdaq Stockholm. Founded in 2014, Funnel is the Data Platform which solves the problem of measurement and performance optimization for marketing organizations and teams. Thanks to automatic curation and data harmonization, marketers and analysts get real-team insights to make better decisions, with no coding or technical teams required. With AP4 and Stena Sessan we are bringing two large public market investors onboard, and we look forward to working with them as we prepare to take the company public.” Over 1,200 innovative digital marketing teams already use Funnel’s Data Platform to date, including Home Depot, trivago, Skechers, Samsung, Vodafone, Logitech, Skyscanner, SAS – Scandinavian Airlines, as well as leading media agencies Havas Media, Ogilvy and DAC Group.